Women are more likely to wear red or pink at peak fertility.
-Beall and Tracy (2013)
Both women and men perceive a woman in a red dress to be sluttier than a woman in white. Women are more likely to make digs about the sexual fidelity of a woman in red than a woman in white. Women are more likely to guard their man from a woman wearing red compared to green.
-Pazda, Prokop, & Elliot (2014)
Even in the absence of men and even if they don’t know they’re ovulating, women at peak fertility are more likely than normal to wear pink or red. They also put more effort into make-up, jewelry, and accessories. Men perceive red on women as sexually attractive; and women are more likely to guard their man from a woman wearing red. Botticelli's Flora and Utamaro's courtesan use their hands to guide our attention to all their ornamented parts. [ Primavera by Botticelli & Beauty Wearing a Summer Kimono by Utamaro ]